Automatic Product Upload
Website development

Automatic Product Upload

We create product feeds for quick, error-free uploading of your products to any advertising or trading platform, increasing the effectiveness of advertising campaigns, and simplifying inventory management.
You will receive:
  • Automatic creation and updating of ads in advertising and trading services
  • Eliminate errors, reduce labor costs when working with product characteristics
  • Improving the ranking of your products in search results
Order
Order automation of
product upload via feed
50000 RUB
Order automatic product unloading in 3owls

What is a
product feed?

A product feed is a file listing product names, SKUs, characteristics, and features, as well as product groups. It allows you to quickly transfer up-to-date data on thousands of items to external advertising and sales systems, as well as to your own store. When creating a feed, you need to choose the right format for your needs and consider the requirements of the platform it will work with.

Key Features of a Product Feed

Catalog Upload Automation. We automate the upload of product cards to online storefronts, marketplaces, and stores, as well as to advertising systems like Yandex.Direct, VKontakte, and GoogleAds. We set up periodic automatic data updates. Based on the feed, advertising systems automatically create hundreds of ads for large-scale advertising campaigns, and marketplaces generate product cards with up-to-date specifications and descriptions.

Advanced Advertising Setup. We refine tags, improve ad relevance to user queries, and achieve highly accurate targeting. We configure the display of "breadcrumbs"—similar products from your catalog.

Data Control and Accounting. We structure the feed for easy searching, checking, comparing, and editing product specifications and descriptions. We automate the accounting of warehouse balances.

Feed Formats

XML
XML
A functional format for large-scale advertising campaigns, significantly simplifies working with large catalogs.
Create and edit in 1C Bitrix
Scope:
GoogleAds, Avito, VK Ads, MegaMarket
YML
YML
A specialized format for solving e-commerce problems within the Yandex ecosystem and its partners
Create and edit in Yandex Webmaster
Scope:
Yandex.Market, Yandex.Direct, Wildberries, OZON
CSV
CSV
A tabular structure with a limited set of parameters, some in this format can only be edited manually.
Create and edit in Excel, Google Sheets, OpenCart
Scope: online stores with a small selection, Avito, VK Ads

Development Cost

Estimated price for solving typical queries
Start
For working with a small number of SKUs. You will receive:
  • CSV feed
  • Compliance with all advertising and marketplace requirements
  • Training your employees
from 2 500 RUB
Order
Feed in csv format
Business
Feed for medium and large stores. You will receive:
  • Feed in YML or XML format
  • Sorting product groups by specified parameters
  • Compliance with all advertising and trading platform requirements
  • Training your employees
from 20 000 rubles from 300 items
Order
Feed in YML or XML format
Global
Conducting automated global advertising
campaigns with feeds of different formats
from 50 000 RUB
Order
Conducting automated global advertising campaigns with feeds of different formats
Feed Adaptation
Transferring information from a feed
of one format to another
from 10 000 RUB
Order
Transferring information from a feed of one format to another

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Кейсы
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and our approaches to work