Advertising Labeling

We organize online advertising campaigns
in full compliance with Russian legislation

Select ORD with the best conditions for you
Obtain tokens, place them on your creatives
Ensure timely collection and transmission of reporting
data to ERIR
Manage document flow with your counterparties

Order

Order
advertising labeling

How to properly label advertising?

Advertising messages must contain a token in the form of a special code, information about the advertiser and the "advertising" mark. Each creative requires a unique token. In addition, information about the location of advertising, the advertiser, and viewing statistics must be transferred to ERIR (Unified Register of Internet Advertising) through an accredited ORD (advertising data operator).

If you use software to create advertising, it should automatically add the necessary labels and transfer information to ERIR.

What advertising must be labeled?

Any format is subject to labeling:

Video clips of any length and video reviews in live broadcast
Banner advertising on any platforms
Posts and stories on all social networks, messengers,
including those banned in Russia
Audio recordings, podcasts
Articles on websites
Circles on Telegram

Please note!Live advertising broadcasts also need to be labeled, but we obtain a token for them after the broadcast is released and add it to the description under the video.

Are there any exceptions?

Some advertising can be left unlabeled:

Retransmission

If you place an advertising review
of your product on your website
that was aired on TV or radio
without changes

Mailing

Push notifications, personal messages
in messengers and social networks, e-mail
mailing to your own client base
with advertising of your own products

Social advertising:

Announcements on social
topics that do not pursue
commercial gain

What's included in the plan:

Up to 10 advertising creatives
of any format
Up to 3 advertising platforms

What's included in the plan:

Up to 40 advertising creatives
of any format
Up to 6 advertising platforms

What's included in the plan:

41+ advertising creatives
Any number of advertising
platforms

Order advertising labeling! Get an individual non-template project developed specifically for your business

Order

How do we work?

Application

Request

Compile a list of creatives

Obtain information about all participants in the chain of advertising distribution: companies, advertisers, platforms

Select a suitable ORD, register a working cabinet for the project

Manage document flow with advertising platforms

Receive tokens from ORD

Add tokens to advertising creatives

Monitor the correctness of labeling

Prepare and transfer reporting data to ERIR

FAQ

Who should report to ERIR?

Both advertisers and advertisers are required to submit reports to ERIR via ORD. This task can be delegated to an agent: we will accurately report for all parties involved in the advertising campaign.

What ORDs are there?

As of 2025, there are 7 operators: VK, Yandex, OZON, AmberData, Beeline, SberAds, and Mediascout. Each operator offers different rates; we will help you choose the most favorable conditions for your advertising campaign.
If you launch an advertising campaign on Yandex, VK, or OZON, it will be automatically marked by the ORDs of these platforms.

What documents are required?

If you label your ads yourself, you need an agreement with the ORD and each advertiser.
With us, you enter into a single agreement and sign a consent form for data processing and representation; we handle all subsequent paperwork.

What is the fine for violating this law?

You can be fined for each creative that violates this law.
Fine for complete absence of marking: up to 100,000 rubles for individuals, up to 200,000 rubles for officials and sole proprietors, up to 500,000 rubles for legal entities.
Fine for providing erroneous or incomplete information, failure to meet reporting deadlines: up to 30,000 rubles for individuals, up to 100,000 rubles for officials and sole proprietors, up to 500,000 rubles for legal entities.

Who monitors online labeling?

The Federal Antimonopoly Service (FAS) monitors the content of advertising messages and determines whether the content is advertising. Roskomnadzor verifies the presence of labeling.

Full support

We work with any advertising platforms, collect all the necessary statistics for Roskomnadzor, and help with your accounting reporting if needed

Responsibility

According to the law, responsibility for incorrect advertising labeling lies with both the advertising distributor and the advertiser. By signing a contract with us, you avoid this risk.

Resource conservation

We care about your business and free up your time and resources from bureaucratic procedures related to advertising as much as possible

Experience

Since 2017, we have been conducting advertising campaigns for agency clients, going through necessary approvals and submitting reporting documents.