Design of product cards for marketplaces

We create attractive cards for any product, display your products in the top marketplaces and increase sales

Thoughtful detuning from your niche competitors
High-quality text and photo support
An effective infographic based on the analysis of target customers
Registration according to the rules of trading platforms

Order

Order registration of
product cards

What is important to consider when
working through the product page?

Informative content

To make a purchase decision, the customer must understand what benefits they will receive. To create informative cards, we develop infographics and think over the order of the images.

Attractiveness

Most marketplace users study the description and characteristics of the product only after viewing the photos. We carry out high-quality photography of your products: subject photos, lookbooks, story shots that will definitely interest you. The number of photos directly affects the position of the card.

Description

The algorithms of trading platforms place your cards in good positions if they see a high-quality description without duplicates, template phrases. We use product-relevant keywords based on customer search queries.

Infographics

This is important information about your product, concentrated in a concise visual design. Images with thoughtful infographics attract up to 94% of the audience more than ordinary photos, save the user time to study the characteristics and descriptions of your product, and help make a purchase decision.

In the infographic, we can reflect:

the advantages of your product
technical features
recommendations and guidelines for use
the customer benefits from the purchase
reliability, quality assurance

Video. We will think over and make a video of the product, taking into account the category and your wishes: from video instructions to an emotional story clip

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Rich Media. Leading marketplaces support 3D visualizations, AR animations, and 360° photos so that you can effectively present your t

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External advertising. If you already have a customer base on your website or in social networks, tell them about entering the trading platforms there and remind them to leave ratings – this way you will receive a lot of real feedback in a shoe

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Recommendations. Do not forget to link your products to each other so that when viewing one of your cards, your other products appear in the recommendations of the visitor

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This is just a part of the possibilities, read more about

tracking your accounts here

More detailed

Rules of the largest marketplaces for the design of product pages

The basic rules are identical:

The photo corresponds to the name and description of the product.
The product is shown in full. It is clear from the photo how the product looks in use. For example, bed linen should be shown on the bed, not in the package.
The photo is colored, clear and of good quality, with a contrasting background to the product.

Rules for OZON

Up to 14 additional photo formats JPEG, JPG, PNG, HEIC, WEBP, minimum resolution 900 × 1200 pixels, vertical aspect ratio 3:4 — for Clothing, Shoes and Accessories categories; square 1:1 — for other categories. The file size is up to 10 MB.
Infographics are allowed.
1 video in MOV or MP4 format up to 100 MB or up to 5 GB by link.

Rules for WILDBERRIES

Up to 29 additional photos, a resolution of at least 900 × 1200 in JPG, PNG or WEBP formats, a 3:4 ratio, the maximum size of one of the sides is no more than 8000 pixels, a density of 72 pixels per inch.
Infographics are allowed.
12 3D images, 1 MP4 or MOV video up to 50 MB in aspect ratio 720 to 1920 px.

Rules for YandexMarket

Up to 20 images with JPG, JPEG, PNG extensions no more than 10 MB and no less than 300 × 300 pixels in size.
Разрешение видео — от 1080 х 720 до 1920 х 1080 пикселей. Формат: MP4, WebM, MOV, QT, FLV, AVI.
The product takes at least 2/3 of the photos. Other objects and inscriptions are not allowed in the frame.
The main photo is relevant to the product. The product is photographed with the front side, as an option, half—turned.

Rules for Kuper

The approach to the display is different on this site: each product here has only one card, and it contains offers from different sellers. When the seller uploads the product data, it is automatically matched to the existing cards. If there is a match, the marketplace will provide ready—made product offers. If not, you will have to add the system on your own. And in this case, there are specific rules in the marketplace:

Be sure to specify the product category.
Make a name according to the scheme 'product type — brand — series — model — article — unique properties'.
The length of the name is no more than 90 characters.
For the main image, there is an exclusively white background without extraneous inscriptions.
Photos can only be on a white background, with the exception of products such as bed linen and curtains, for them the photo must be in the interior. You cannot add infographics or upload videos to the cards.