Assortment Analysis

We analyze the performance of your assortment to increase sales and develop effective marketing strategies

Determining the current and potential profitability/loss of your SKUs to eliminate wasteful spending
Informed selection of new products to add to your assortment
Reducing storage and logistics costs
Detailed analytical report with recommendations

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Order a product range analysis

Why is assortment analysis necessary?

Assortment analysis allows you to determine the volume and profitability of your product groups and individual SKUs.

It is essential for long-term sales planning in a competitive environment and for making prompt adjustments to the distribution of product items across offline retail outlets/e-commerce platforms.

What data do we receive?

Advertising

We receive precise data on which products sell well and generate profit, while which create excess inventory, filling warehouses. We determine the contribution ratio for each product.

Trends

We examine the needs of your target audience and how your offerings match these needs.

Competitiveness

We compare your products with competitors on a number of parameters: availability, appeal, relevance to audience demand, and frequency of consumption.

We analyze this information in detail and plan an effective strategy for introducing and distributing SKUs in current or new retail locations to increase profitability.

Methods of
Assortment Analysis

Analysis

We conduct analysis using one or more methods.

Combination

We combine ABC, BCG, XYZ, VED, HML, and other matrices to suit your needs.

Result

We obtain a comprehensive picture taking into account all relevant parameters, situational factors, current marketing and advertising campaigns, seasonality, etc.

For example, the XYZ matrix allows you to forecast sales volumes for product groups over a certain period. ABC provides an estimate of profitability, FSN shows which items are purchased with high or moderate frequency, and which are purchased rarely.

06:10

Done: 20%

1 from 5

1. What problem needs to be solved?

Determine product profitability

Optimize warehouse operations

Increase customer loyalty

Select points of sale

Other

2. How do you sell your product?

In stores

On marketplaces

Through my own website or social media

I sell services in my own salon

Other method

3. What do you sell?

Grocery products

Clothing or accessories

Moveable or immovable property

Raw materials or consumables, components

Other

4. Fill in your contact information

Cost

Estimated price for a solution to common queries

Start

For small businesses – working with a small range of
goods or services

Analyze:

Up to 100 SKUs or 10 types of services
Up to 3 key indicators
Up to 3 competitors
Up to 3 marketplaces

from 65 000 rubles

Order

Order an assortment analysis

Standard

For regional and interregional companies

We analyze:

Up to 1200 SKUs or 30 types of services
From 1 to 6 key indicators
From 1 to 20 competitors
Up to 5 trading platforms

from 260 000 rubles

Order

Order an assortment analysis

Wide

Analyzing:

Checking the valid registration of a trademark and the copyright holder
Preparing an agreement for the transfer of exclusive rights to a trademark
Registration of the transfer of rights with Rospatent

From 2 months

from 280 000 rubles

Order

Order an assortment analysis

How do we work?

Application

We define a specific, measurable analytics goal, such as purchasing planning, profit growth, or selecting retail outlets for your product range.

We collect and structure source data about your products from internal and external sources, as well as, if necessary, information about competitors' products.

Distributing the product range into groups according to the research objectives

We compile a detailed analytical report with visual matrices, explanatory comments, and recommendations

We're working with your employees to develop a change implementation strategy.

If necessary, we conduct a repeat analysis after a certain period of time to obtain updated business performance indicators following the changes made.

«How We Work?» Diagram

Почему мы?

ExperienceOur agency's marketers have conducted more than … product line analyses over … years. We work with any database management systems and specialized analytical software.

SupportAfter conducting the analysis, if necessary, we continue to monitor changes in your business's performance indicators and participate in the development of your company's marketing strategy.