Competitor Analysis

We analyze your direct, indirect, and alternative competitors using all necessary key and additional parameters.

You will receive:

Choosing the right analysis methods based on the specifics of your business
Data for developing a precise marketing strategy, pricing, and a strong USP
Understanding all the possible risks when starting your business from scratch or growing it
Identifying opportunities to expand your company's sales and increase its profits

Order

Order a competitive
analysis

What is competitive analysis?

Competitive analysis is a multifaceted study of the competitive environment to improve business efficiency. When is it necessary?

At the Start

The successful launch of any business increases the likelihood by 20% when studying competitors.

When expanding your brand presence

When entering new markets and regions, it's important to learn about your competitors present there.

When releasing a new product

If you are releasing a new product line or expanding your service offering

What is included in a competitive analysis?

Industry

Assessing the degree of competition in the industry, the occupancy of niches, and the growth rate

Audience

Describing consumers and their product selection criteria

Positioning

We create a map of your competitors and determine where your brand fits within it.

Reach

We evaluate your competitors' presence in specified areas/regions.

Sales

We compile a list of platforms where products are available and find payment and delivery methods.

Promotion

We consider promoting other companies online and offline

Product Range

We review our product range and identify high-demand items

Special Data

We obtain data on employees, product production methods, suppliers, production capacities, etc.

If necessary, we conduct additional comparative analyses, such as:

SWOT

This analysis helps you understand your own strengths and weaknesses and compare them with other market offerings. Furthermore, it provides a detailed view of the relationship between external events surrounding the business and its internal processes. Suitable for many companies, including start-ups.

Identifying:

Company Strengths
Company Weaknesses and Vulnerabilities
Opportunities Due to External Factors (Legislation, Stock Exchange Conditions, Population Income, etc.)
Risks Particularly Dangerous to Business Sustainability (E.g., Sudden Interruption of Critical Raw Material Supplies)

Space

Multifaceted analysis is typically used for active companies with a long history of business activity. It allows you to understand the company's current market position, determine its development vector, expansion opportunities, the need to abandon unprofitable products, or reorganize processes.

We study:

Financial strength to determine market capture opportunities
Competitive advantages that will allow you to maintain a strong position
Business stability
External market influences

What kind of competitors are there?

Direct

Those who offer a completely identical product. In the restaurant business, for example, two Italian restaurants.

Indirect

Indirect competitors offer different products, but fill an identical need. Bicycle manufacturers and scooter manufacturers are indirect competitors.

Alternatives

In some settings, such as a shopping mall, most stores become your competitors because the attention and purchasing power of visitors are limited.

Cost

We present the estimated cost of executing common queries:

Local

We assess the competitive environment within a limited framework, for example, within specific marketplaces or social networks.

Offline - directly competing with your point of sale in a specific area. You will receive:

List of direct and indirect competitors
Report on niche occupancy, growth/decline rates of demand for a product category
Consumer profile
Report on annual and monthly turnover of competitors
Analysis of competitor advertising effectiveness

Cost:

from 100,000 rubles

Order

Full

We evaluate direct and indirect competitors across the industry.

You will receive:

List of direct and indirect competitors
Report on sales methods and share of total sales
Report on niche occupancy
Reports on production, technological capacity, and suppliers
Consumer profile
Space/SWOT analysis
Report on annual and monthly turnover of competitors
Report on annual and monthly turnover of competitors

Cost:

from 300,000 rubles

Order

Order
a competitive analysis

Get a custom, non-standard project developed specifically for your business.

Order

How do we work?

Application

Getting to Know Your Business

Determining the Goals of the Analysis

Studying the Industry as a Whole

Identifying Your Closest Competitors

Conducting a Step-by-Step Analysis with Reporting at Each Stage, We Compile the Analytical Reports into a Single Detailed Presentation

Holding a Meeting (Possibly Online) with Consultation based on the results of the analysis

We provide recommendations on specific steps for business development, taking into account all factors of the studied competitive environment

Why us?

QualificationsEach of our agency's leading marketers has over 20 years of experience. We provide accurate statistics, using which we help you understand the level of your business, plan, and take steps for its successful development.