Cases

«VITRAJI»
development of a promo page about translucent structures in b2b

We have developed a website for the presentation of the company's products and the benefits of working with it for construction companies, designers and agencies.
2022
Consulting
Design
Layout
Copywriting
Marketing
Promo page
<span>«VITRAJI»</span><br> development of a promo page about translucent structures in b2b
Our task in this project: to create a promotional website for selling the company's services among companies and specialists in the construction industry.

The task set by the
customer

Create a promo page
to advertise and promote the company's products

Project Summary

Start of work:
February 2022
Completion of works:
May 2022

What tools
did we use?

For design – traditional Figma, and a bit of Photoshop.
Code - html/css.

Wrote the text

The target audience of the page is industry specialists. The main task: to demonstrate competence and experience. The text uses specialized terminology, which is not always understandable to ordinary retail clients of the company, but is understandable and convenient for specialized specialists.
Wrote the text

We worked out
the structure of the page

One of the first wishes of the VITRAJI team was to make a slide-by-slide site. This determined the structure of the page: blocks, with this approach, should be small, since scrolling inside the slide makes the interface confusing for end users. We proposed a structure with the display of all products and advantages of the company.
The company's proposals are divided
into two large blocks:
- profile systems and fittings, for those who select a specific brand of window systems;
- design solutions, for those who are interested in a range of works, including design, production and installation of structures.
We worked out the structure of the page

Made a prototype

The prototype contains content in slides and pop-up windows. Some windows contain horizontal galleries and an obvious scrolling control.
Pop-up windows with detailed information and offers are connected to the gallery elements: for example, briefly described features of each specific solution are published in the design solutions.
Made a prototype

We developed
the design style
and drew the layout

The customer's team asked to make a page design on a black background: this color encourages customers to communicate when they first get to know the company. We use purple-violet as an accent color. All slides and windows with the final agreed texts were drawn in the layout. This approach makes the interface convenient for site visitors.
We developed the design style and drew the layout

Showed the company's experience

A block with the company's completed projects has been created on the page. Each project is a gallery, in which the site visitor can view the projects from different angles.
The projects include both individual housing construction (cottages, guest houses) and large projects, including apartment buildings, restaurants and commercial real estate.
Broad competencies and extensive experience are one of the decisive factors for b2b customers when deciding on cooperation.
Showed the company's experience

Selected key visualizations

For the design of the products and the first screen, we selected thematic stock images. In order to coordinate them, we had to draw more than 40 screens!
Selected key visualizations
Landing page
We designed and posted the website
The site is created on pure html/css, and is a light and high-quality solution. The loading speed of the first slide is a little more than 1 second, after installing the metric counter.
The site was hosted by the customer
from the company Beget.
Website

Some numbers

We always count, but we can’t show all the numbers.
But we can show some of them a little!
3 people
Project team
for website creation
3 months
Development of a turnkey website
has been completed
38 options
The first screen of the page was drawn
before approval by the customer
Order a project

Contact us and we will share our experience and help with the implementation!

Write
Order a project
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