Cases
Telega for transporting logs
Creating a landing page and advertising campaigns to increase sales
2024
Address:
telega-log.ruthe site
The project owners are represented on marketplaces and decided to launch a new sales channel through Yandex.Direct search advertising.
And we volunteered to help them.
And we volunteered to help them.
Customer's Task
Increase sales with a landing page and advertising
Project Summary
Start
of work:
of work:
June 2024
End of work
and start of advertising campaign:
and start of advertising campaign:
July 2024
What tasks did we solve in the project
What tools did we use
For design – traditional Figma
and a little Photoshop.
and a little Photoshop.
Code – HTML, CSS.
Word for reporting
Word for reporting
Figma
MS Word
HTML
Nuxt.js
CSS
Yandex Direct
vue.js
We worked out the structure and wrote the page text
The page is a classic landing page. The page presents one single product, but it is presented in maximum detail: USP, offer, closing objections in the form of advantages, technical characteristics of the product and an offer to change the characteristics upon request.
We suggested making a diagram to display the design features. On the diagram, we made breakpoints with descriptions of parts and units in a modal window.
We developed a design style and made a layout
In the layout, we made two galleries, drew a diagram of the design, made a block about delivery: it is important, since the advertising campaign is planned for many regions, including the Far East and the Far North. Towards the end, we placed customer reviews of the product. They also emphasized the advantages of the Telega.
We drew an icon for each block: it reinforces the visual navigation on the page.
We designed and posted the website
The page was made on the Nuxt framework (VUE.js v.3). Page load speed is 0.7 seconds. Layout was done using BEM notification.
We made it possible to contact the company managers in as many ways as possible: messengers WhatsApp, Telegram, Viber, email, phone, and order and feedback forms on the website. According to research, different messengers are popular in different regions of the country, and for a federal-level advertising campaign it is important to offer all options for communicating with the seller.
Look here:
https://telega-log.ru/
Set up advertising campaigns
Set up and launched advertising campaigns.
There are few direct queries in wordstat: 1-3 per day.
Therefore, we additionally used a large number of related queries and campaigns in YAN.
A few numbers
We always count, but we can't show all the numbers. But we can show some of them a little!
0.7
Seconds
Seconds
Page
loading speed
loading speed
1.5
Weeks
Weeks
Page development time, not including
discussion and approval time
discussion and approval time
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